If you’re in marketing, you know that email flows & drip sequences are essential. Email flows are the best way to nurture leads over time and ensure they convert into actual customers.
They give you more time to build rapport with prospects, make them feel special, and get them ready for the buying process.
Start converting your leads faster by following these 7 best practices:
1. Write A Compelling Subject Line
Speak as if you’re talking to someone you want to be friends with. Don’t overthink it. Be humorous, polite, & relaxed. Cater to their emotions and use emojis to create personal touch.
2. Offer A Relevant, Personalized Message
Highly personalized offers on the right device at the right time achieve faster results! You need each and every email in your flows to speak directly to the needs of your audience. That means your email should be personalized and offer content relevant to what they might need or want. With softwares such as Dotto Graph, marketers can see precisely what pages/products website visitors are looking at and target them with direct messages they’re excited about. You could even use this opportunity to cross-sell and upsell products/services.
A personalized message will help you stand out from the crowd and make it clear that you’re interested in building a relationship with that person. If they know that you value them as a person and not just as a potential customer, they’ll feel more comfortable buying from you.
3. Offer A Discount & Add Them To Welcome Series
While it should be obvious, including an incentive in your email flow will help you convert more leads faster. There’s no better way to entice someone into making a purchase than by offering a discount. We recommend adding users to a welcome flow or drip sequence that spans between 5-7 days featuring product details, brand credibility, social proof, & limited-time discounts.
Try using incentives in your email flows and watch how many people convert faster.
4. Make It Easy For Them To Unsubscribe
The best email flows are those that subscribers are eager to read. BUT, some will lose interest so make it easy to unsubscribe.
Some of your leads will lose interest and no longer wish to receive emails. You should always include an unsubscribe link in every email you send out, and make sure your unsubscribe button is easy to find. This will give people an easy way to get off of your email list should they so choose.
5. Create A Sense Of Urgency
A sense of urgency can motivate people to take action. It is a powerful way to get your leads to convert and buy from you. For example, if you’re sending out an email about the need for a new computer, this would be a good time to use phrases like “This is your last chance for X% off” or “Only X left.”
6. Call To Action (CTAs) In Your Emails
A Call-to-Action should be included in every email you send out. Do not include multiple CTAs in one email. Stick to one goal or path in your marketing funnel. Remember, people want to know how to get something out of your email. They don’t want to feel like you’re just sending them another useless email about who knows what.
7. Continuously Optimize Your Email Flows
Analyze your reports each week in the beginning to identify patterns and behavior. Open rates should be between 10-30%. If lower, run a/b testing on subject lines until you have a winner. Click-through rates range for every company, but should try to be in 1-5% range. If you’re not getting any clicks, you’re messaging or CTA isn’t good enough. Adjust accordingly.
Email marketing is still one of the most effective ways to connect, educate, & influence your customers and clients. But don’t take it for granted! When crafting your email campaigns, make sure you’re following these seven best practices to ensure you’re getting the most out of your marketing.
If you have any questions, please feel free to contact us.