Are you missing out on revenue from unidentified users? The answer is almost certainly “yes.”
Think about it – how often do you log into a retailer’s website before you’re ready to make a purchase? And if you haven’t logged in, chances are the brand doesn’t know who you are.
You can browse their inventory, maybe add some products to your cart, but if you don’t check out, join their newsletter, or fill out a contact form, the brand has limited options for reaching back out to you.
At this point you are operating in what’s called “The Dark Funnel.” The Dark Funnel is the touch-points a user experiences before they are tagged and identified in any marketing stack. The single largest audience who interact with your website are operating in The Dark Funnel. Typically 97% of website visitors are anonymous and for most companies, only 2-3% of visitors ends up sharing their email address with you. Most businesses are neglecting this audience… until now.
We’ve designed a solution, Dotto, that assists brands in navigating The Dark Funnel by identifying anonymous website users by email. This creates endless opportunities to connect with, engage, & influence people just like you.
– Beating competitors to prospects
– Accelerating your sales cycle
– Increasing conversions
– Expanding your audience
– Being the primary source of education for your prospects
As an entirely new channel, Dotto lifts the veil on The Dark Funnel by identifying users earlier in the buyer’s journey. Dotto pushes prospects down your marketing funnel by passing their name, email, & address directly to you in real time.
Where Do The Emails Come From?
Our proprietary licensing agreement with multiple data partners/networks gives us access to 250M+ US individuals. Unlike competitors, Dotto is connected to 4 separate databases thus yielding higher match rates than anyone else. These linked and current databases include full names, emails, postal addresses, & more.
When a user visits your website, we cross-check to see if they’re in our network and pass it to you. We only send leads that have interacted with a publisher in our network within the past 14 days.
See exactly which pages users visited and where they’re located, so you can send them personalized content they’re actually interested in! Because our leads are sent in real time, they have an average 30%+ open rate & <1% spam complaints.
Is This Legal?
Dotto is 100% compliant with all applicable laws and regulations in the USA including CCPA and CAN-SPAM. Every lead has opted in on partner websites and consented to receive emails from our partner network.
For more information on CAN-SPAM including the legal definitions and how they’re relevant to Dotto, click here.
Frequently Asked Questions:
Checkout some of the most common asked questions regarding Dotto below. If you have any other questions, please feel free to contact us.
Do I Have To Pay For Emails Already On My List?
No, you don’t pay for duplicate emails. You can upload your current email database and before we charge you for a contact, we will check your list first to make sure none of those contacts are on your list. When we integrate Dotto with your ESP, all of your contacts will be suppressed automatically.
What Percentage Of My Traffic Will You Be Able To Identify & How Many Contacts Will I Get Each Day?
The percent of identifiable traffic changes by brand, industry, and by day. We recommend trying it out to get an idea of what your average daily match rate will be.
What Contact Information Do I Get With Each Lead?
Dotto provides the following: full name, email address, postal address, time on site, landing page title, landing-page url, and referrer.
Is This Kind Of Like Web Retargeting? Can I Use Dotto To Replace My Web-Retargeting?
Yes, Dotto is a more effective form of retargeting. Instead of retargeting with ads like Google and Facebook do (where you pay for every ad click), Dotto provides you with an email address (which you pay for once) and you can follow up with this contact as much as you want.
Is This Like Abandon Cart Emails?
Your current abandoned cart program only sends emails to recipients who have abandoned their cart, but are already on your email list. Running an abandoned cart program with Dotto will allow you to identify and retarget the recipients who are abandoning their cart but NOT already on your current list.
Will I Get A Lot Of Spam Complaints?
You could, but most of our customers see high engagement and low complaint rates. We recommend putting the script on high intent pages to help weed out the contacts who visit your site by accident or bounce quickly without clicking around. We also recommend introducing these recipients to your brand through a welcome series and including your best performing offers to help with conversion.
How Quickly Does Dotto Start Working?
Dotto starts working as soon as you add it to your website! Contact us to get started today!